As the owner of a small business, it’s in your best interests to maximise sales as much as possible. You need to get the marketing right and target a range of suitable customers in order to make a healthy profit. So, what’s the best way of achieving this? We’ve teamed up with leaflet printing experts, Circle Services, to take a look at this and share their wealth of experience with you!
Well high up on the list would be some form of printed material such as flyers or leaflets; something that is going to get either your name or your message out to a large number of people, and in order for it to succeed they need to be designed carefully. They need to be of a quality that is going to give people confidence in your company, so it’s best to get your leaflets professionally printed rather than run a few off using your home computer and printer. Think carefully about the amount of information you put on the leaflet; too little and your customers won’t have enough to make a decision; too much and they can be confusing.
Typeface is also another important consideration. It needs to be appropriate for your line of work but not too fancy that it can be hard to read. You can always have a chat with your printer if you are not sure of anything or use their design team to come up with a design that works for you.
When your leaflets have been delivered to you, you need to make sure they end up in the hands of the right people, so if for example your line of business is maybe clothing aimed at younger people then it’s not going to do you much good if you distribute them to retirement flats.
With a little bit of thought, leaflet distribution can be a very successful way of promoting your business and bringing in extra work.