Top Tips For Making Leaflet Distribution Work For Your Business

As the owner of a small business, it’s in your best interests to maximise sales as much as possible. You need to get the marketing right and target a range of suitable customers in order to make a healthy profit. So, what’s the best way of achieving this? We’ve teamed up with leaflet printing experts, Circle Services, to take a look at this and share their wealth of experience with you!

Well high up on the list would be some form of printed material such as flyers or leaflets; something that is going to get either your name or your message out to a large number of people, and in order for it to succeed they need to be designed carefully. They need to be of a quality that is going to give people confidence in your company, so it’s best to get your leaflets professionally printed rather than run a few off using your home computer and printer. Think carefully about the amount of information you put on the leaflet; too little and your customers won’t have enough to make a decision; too much and they can be confusing.

Typeface is also another important consideration. It needs to be appropriate for your line of work but not too fancy that it can be hard to read. You can always have a chat with your printer if you are not sure of anything or use their design team to come up with a design that works for you.

When your leaflets have been delivered to you, you need to make sure they end up in the hands of the right people, so if for example your line of business is maybe clothing aimed at younger people then it’s not going to do you much good if you distribute them to retirement flats.

With a little bit of thought, leaflet distribution can be a very successful way of promoting your business and bringing in extra work.

Category: Business Advice

Measuring The Success Of An SEO Campaign

When it comes to measuring the success of an SEO campaign, just exactly what should the main key performance indicators be? It seems that the main KPIs used between SEO agencies differ considerably and we thought we would take a look at what these are and which should actually be used. In order to get some industry insight, we had a chat with the team at Speedy SEO who offer a fantastic range of services for those looking for SEO in Essex, to look at the main KPIs used in the SEO world!

First of all, it’s generally positions which are used as one of the main KPIs by SEO agencies. Positions as a metric are very easy for both agencies and clients to monitor and, to a certain extent, show that an SEO campaign is moving forwards in the right direction. Positive movement on major keyphrases is an indication to both agency and client that those top positions are getting ever closer and that what is being carried out on the clients behalf is working! Of course, using positions as a KPI doesn’t necessarily mean that the client is seeing a return on investment but it’s a great starting point and initial indicator that things are all going as they should be!

As a second KPI, what must always be looked at is website traffic. There’s no point at all reporting on positive position movement if none of these keywords are driving traffic. Many black hat SEO agencies will focus on keywords which they know they can see quick movement on but which have absolutely no search volumes. With this in mind, it’s important to take a look at the levels of traffic which keywords in question drive, as well as what is coming from long tail search terms. All in all, performance indication should go beyond simply looking at positions and the second stage should always be to look at traffic levels. One thing which much be taken into account is how far into an SEO campaign you are. Of course, an SEO campaign in its first month is unlikely to be driving much traffic and similarly in the next 3 or 4 months! It has to be looked at in this content and, realistically, understood that it will be around the 6 month mark where traffic really starts to kick in!

As a third and usually latter part of a campaign KPI, another thing to look at is return on investment. Taking into account what has been paid for SEO services, what level of revenue is that bringing into the business? Even what level of profit? It’s all well and good driving traffic and having top positions but that needs to be converting into sales as well. Again, this is only really a KPI which should be looked at much further down the line of an SEO campaign, however, in the long run its undoubtedly one which it’s important to take a look at!

Category: Business Advice

GSM? What Does It Mean And Which Should You Choose For Your Companies Leaflets?

When ordering printed materials one of the decisions you will be asked to make is the weight of the paper. This is always referred to as the GSM. This is the Grammes per Square Metre and is basically the weight of a square metre of a single sheet of the paper in question. So if a paper is referred to as 135 GSM you know that a square metre of a single sheet weighs 135grammes.

The main consideration when selecting the paper, or stock as most printers will refer to it, is the appearance of the finished leaflet. A higher GSM can give the impression of a higher quality item which will reflect on your business image. That leads us to another important consideration, cost. A higher GSM usually costs more but that cost is often not too much of a difference. You have to remember that the cost of the paper is only one part of the whole package but can dramatically affect the appearance of the finished leaflet for a small amount extra.

Another major consideration is in how your leaflet is going to be distributed. If you are going to post the leaflet, then you have to consider the postage cost, having a leaflet that is too heavy might take it into the next weight bracket and cost more to send. But then again a heavier GSM, say 230 GSM upwards, could possibly be sent as a postcard and therefore save the cost of an envelope and someone having to take the time to insert it into the envelope. If the leaflets are to be distributed by hand then a lower GSM might suffice as they are going to be carried and a lower GSM means that more can be carried at once.

Ask your printer to show you samples and take advice from them. Use a well established leaflet printing company such as Circle Services and you can be assured that they have built their services on years of experience and will be offering the best value for money based on that experience.

Category: Business Advice

Why Landlord Insurance is Vital

Renting out a property and neglecting to look into landlord insurance is one of the most foolish things someone can do. It’s like driving an uninsured car through a derby. There will be damage, and you will be responsible for it. Landlords buildings and contents insurance is vital for a variety of reasons, all of which you should seriously consider before purchasing a policy or renting out your property. Let’s take a look at the top four.

Your Tenant Will Damage the Property

This isn’t us trying to say all tenants are careless, malicious, or bad business in general. It’s just a fact of life – people do things, and sometimes, the things people do don’t end up the way they intended. Take cooking for instance. You never plan to make a mess. But somehow, you almost always do, and you always have to clean it up. Sometimes, that mess gets all over the wall, or all over the floor, or all over . . . Well, you get the point. If you don’t, the point is that tenants, accidentally or otherwise, will damage your property to some extent, and having an insurance policy that covers this is a great way to keep you out of financial trouble.

Nature Isn’t Always So Kind

Trees fall, floods inundate, and lightning strikes. Sometimes, trees fall on your property, floods inundate your property, and lightning strikes your property. And when that happens, your bills will be stellar. Without landlord insurance, repairs can sometimes total to a significant fraction of the cost of the property. Luckily, landlord insurance typically takes care of such damages for you, saving quite a bit of money and allowing you to keep your tenants happy by getting repairs done as immediately as possible.

Peace of Mind Matters

It might not be the most financially practical consideration, but the peace of mind that comes with knowing your property is insured against just about anything bad that could happen to it will help you sleep at night and conduct your other, more important business.

Expert Evaluations

Landlord insurance policies usually require inspections by experts before a premium can be accurately quoted. These inspections usually return detailed analyses of the state of your property, which you can use when shopping around for insurance and planning repairs and upgrades, allowing you to stay on top of everything you need to stay on top of.

For further information on the benefits of and necessities behind landlord insurance, we urge you to take a moment to visit the post’s authors, SmartLandlord, here.

Category: Discussion

Finding The Best Deals On Family Days Out This Year

Children just love to be taken out for a treat especially if it’s something you can’t afford to do very often. If you plan it well ahead of your visit, then they will become very excited as the time draws nearer. Of course nowadays you can visit your chosen parks website and show your children pictures or even videos of the different rides so they know what to expect.

When our children were young then a leaflet was all you had with a map of the site and a few photos of the main rides. We still had a great time though, and not having too much information just added to the excitement. A good idea would be to do a little bit of research on your chosen park to find out what age group is catered for, as some parks will have mainly rides for older children and teenagers will not be of much use to you if your family is much younger. Likewise, some will be aimed at a much younger age group and won’t have much to occupy a teenager.

So, where do you get your theme park tickets from once you have decided? Well, you can purchase them on the day you intend to go, which makes sense if you are not sure about the weather and want to postpone your trip. If you want to go regardless of the weather, then tickets can usually be purchased in advance from the park, often at a reduced rate if they have an offer running at the time.

Some online sites also enable you to print off your tickets at home as well as saving you around 20% off the usual price making it a worthwhile option to consider. Whichever way you obtain your tickets though, you’re sure to have a good time.

Category: Lifestyle

Why Can A Cheap Logbook Loan In The UK Be So Helpful To You

People who own a automobile and find themselves facing monetary problems will usually use a logbook loan to help pay the bills. A logbook loan can be a fantastic way to cover your own expenses in an emergency situation, but you should keep your eyes open to find the best probable offer. There are cheap log book loans in UK institutions which people can benefit from and cut costs in the operation. With all of the competitors from companies seeking to hand out logbook loans, there is absolutely no reasons why you can’t look around and find the deal that most closely fits your requirements your financial plans.

The beginning to take a look when comparing cheap log book loans in UK companies is in the services charges. Each logbook loan provider possesses its own set of charges and charges which are added to your loan whenever you indication the contract. Since you are talking to logbook loan companies about potentially making use of their companies, you need to demand a complete listing of charges and fees including month to month loan servicing service fees. Then you’re able to begin using these comprehensive lists of charges in order to determine which logbook loan would be the cheapest price for you along with your current finances.

Another point where logbook loans vary greatly is around the attention rates each firm charges. When you’re trying to find cheap log book loans in UK companies, you have to pay attention to the interest rates each company is charging. A person’s eye rates will determine the program bills you pay and will supplement your logbook loan debt. You would like to find a company we know of for giving reasonable interest rates to help keep your credit card debt and your monthly premiums low.

No matter how many individual types of bills you come up with when you compare logbook loans, the easiest method to compare cheap log book loans in UK companies is by comparing complete loan packages. You cannot pick and choose characteristics from every company to put perfectly into a single loan, but you can use other companies’ offers like a discussing tool for the final loan. Have a close look the deals that every company is offering and see if there are places where some companies could make the deal better. This should help you to work with various providers for top level deal possible before you finally filter your choices down to in which one company to help you receive the best possible logbook loan.

Loans to rescue brought you this article. For more information on logbook loans and how you can apply see this link.

Category: Business Advice

The Big Brand Loyalty Theory Is Changing

There are many shoppers who cannot be understood when it comes to brand loyalty. The trends are hard to follow because some of the people who seem to be loyal to a particular brand may not stick to it in the following year.

Brands have to change with the times so as to ensure that they are able to earn new users. Good prices have a good role to play when it comes to gaining new users and this is where price promotions have a good role to play. The price promotions are responsible for up to 40% of the sales of branded products considering the way it affects shopping trends.

According to a survey that was done on UK shoppers only around 42% of the shoppers have a clear idea of what they want to buy when they decide to go shopping. Most of them may even end up buying two brands in some categories because of being indecisive.

According to Richard Webster who is one of the partners at Bain & Company the transparency between the major groceries allows customers to compare prices and this has a major effect on the promotions.

The dynamics are changing and the promoters are coming up with new ways of boosting values of the products as well as driving the categories. Beer is one particular area that is greatly influenced by the available products. There are only up to 39% of the buyers who actually plan the brand they are going to buy before they go shopping. Most of the customers will buy up to three brands across the categories. Many of the purchases are influenced by the promotions being done. People are also influenced by the display in the stores. When the premium lagers are placed on the same shelves as the mainstream ones, people may not be able to focus on the price differences.

Even those brands that have a higher level of customer loyalty see a rise in sales when they increment their promotions. Up to 51% of people who buy laundry products usually pre-plan before going to shop. Despite this, people are still known to purchase some products because of promotions. However the numbers are lower than beer when it comes to the brands that are purchased.

The marketers also need focus on the deals that they come up with because giving higher discounts will not necessarily translate to high returns when it comes to investing. Statistics show that a 10-24% discount can boost shopper expenditure by 14% while a discount of +40% usually have a negative effect in the sales.

The marketers also need to decide whether they should promote the product which sells more or the one which has lesser sales through discounts. According to studies, promoting the strong products would improve performance by up to three times as compared to the effect it would have on the smaller brand.

Customers are becoming anxious when they think about what has been happening to the economy of the past five years and this has directed them to seek for value. The promotions have increased but the customers are now looking at more than just the discounts on the prices. A good number of them are also looking to get good quality products that fit their budgets.

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This post has been written by Sandra Melo, SEO consultant for the Satmetrix, a company that provides business solutions combine innovative technology, proven expertise, and industry best practices in customer experience solutions.

Category: Business Advice

Top Tips On How You Can Start A Business At Home

Running a business from home will enable you to complete work whenever you want. However, you might not know how this can be done. Here are a couple of tips to take into consideration when you want to start a business from home.

Inform HMRC when you first receive money

If you are a Sole Trader, you should tell Her Majesty’s Revenue and Customs (HMRC) when you first receive money. A Sole Trader’s name doesn’t have to be registered with Companies House because HMRC can confirm it. After being told that you have received your first payment, HMRC will provide a Unique Taxpayer Reference (UTR) code. Your UTR code is entered onto your tax return at the end of a financial year.

Buy a reliable computer or laptop

When you have a dependable computer or laptop, you will be able to check your emails and complete work whenever you want. These forms of technology are also vital if you attend video conferences because it can stream huge files. If you have a fast broadband speed, a new computer or laptop will be able to cope with streaming a lot of data which is unlike what older models can do.

Create a website 

It is very important that a business has a website. Although you can create a website yourself, it is highly recommended that a web design professional does it on your behalf. This is because they have designed many websites for other people before. If you don’t know how to design a website, you won’t be able to create one which makes a strong impression on customers. It doesn’t cost a lot of money to hire the services of a web design professional and their efforts can reap dividends because you could attract many new customers as a direct result.

Acquire funding

If you don’t have enough money for initially buying a computer or laptop, you could obtain funding. By writing a business plan, you can attract angel investors who want to support a potentially successful business model. Funding could also be used for paying other expenditures which will help your business to grow.

Know your market

If you will be providing a service to customers, you should know whether there is a need for it. By adapting your intended services to what customers want, there will be a bigger demand for them. For example, web copywriters are always required because there are a considerable number of websites which need to have content written for them.

It is a very rewarding feeling to run a business from home. However, to achieve the success which you are looking for, there are certain things which have to be done in order to do so.

This guest post has been presented to you by http://www.a1companies.com/. They offer company formation services and have been consistently delivering company registration and business support for over 25 years.

Category: Business Advice

Get Cash For Gold – Who Will Do That?

Maybe you have been thinking about selling gold jewellery just sitting down about your home collecting dust? Nicely then you may want to get cash for gold as quickly as possible. It seems daft to allow it just sit around whenever you can get money for it without any hassles in any way. These days there are many purchasers that are specifically searching for individuals who have gold products just like yours to sell and they are extremely eager to provide for you money in a easy trade for your previous gold. Not all businesses can give you this service although so be cautious who you select. Beneath are a few tricks to help you get cash for gold.

Some countries in the world stipulate that you must be more than the age of eighteen to get money for gold. However this might not be the case where you live but appear into it prior if you’re below eighteen. It may be the situation that you are required to be only sixteen to sell gold everything will be subject to the laws inside your local region. This really is something you are able to appear into by yourself.

Some businesses will ask you to definitely give a really short explanation about the way you arrived in to the possession of the gold so that they are able to make sure that the product has not been stolen. In the event you simply wish to get cash for gold that belongs to you then this is just fine. Just be aware that you are most likely to be questioned a few questions about your items before them making you an offer.

Nearly anybody could get money for gold. Feel totally free to obtain in touch having a local pawn store to discover their rules and regulations and go from there. Clearly the earlier you’re fully knowledgeable the better while you can then acquire the cash you’ll need. It truly is a great option helping you to get rid of your previous gold and acquire money for gold for whatever purpose you select. See here for your best place to sell gold.

Category: Discussion

Getting Into Property Mode Following The Festive Season

Once Christmas and the New Year are out of the way, then it’s usually at this time of year that house sales and purchases start to pick up again. It’s not surprising that they tend to ease off over the festive period. After all, most people have enough to do without preparing their homes for viewing by a potential buyer, but now with the prospect of spring in the next couple of months, then things start to change. So, how will you decide how to market your home and what type of estate agent will you use?

Of course nowadays, the cheapest and most efficient method is to use the services of one of the online estate agents which can easily be found on the internet. In terms of cost then they can’t be beaten, undercutting the high street estate agents by what can amount to thousands of pounds. For convenience, in most cases you will take the photographs of your home yourself and submit them online to the agent together with the particulars and dimensions of your home. After verifying these details, they will then be advertised on a number of online sites opening up the amount of people who could be interested in making a purchase. Of course the viewings are also conducted by yourself at a convenient time, which is not a bad thing, as you are the expert when it comes to your home and the surrounding area and can answer any questions the buyer may have far better than a stranger to your property. Online agents offer the same level of service or even better than the service given by the high street agents, and this can be verified by the number of ratings available written by satisfied clients. So, if want to take the modern approach to house purchasing and selling, then take the plunge and use an online estate agent and ensure your property goes straight onto the likes of RightMove.com.

Category: Discussion